As it stands, Micrsosoft’s Windows Phone operating system sits firmly in third position on the OS US market share table behind Android (51.5%) and iOS (42.4%), with a mere 3.6%. That’s not a good figure for a company like Microsoft which is used to operating in the upper echelons. But there’s no cause for panic, because it may just be Windows Phone’s time, as brands, consumers and developers begin to get onboard.
The Nokia Lumia 830 launch in Berlin this week illustrated perfectly why Windows Phone will gain ground in the market share race, and why Microsoft is confident it’s onto a winner with the 830.
The entire event was vintage Nokia; low-key, casual and direct. Compare that to, say, the Samsung event, which was overblown, elaborate and shouty, very, very shouty. These events are perfect representations of the device that’s ultimately unveiled at the end of the conference. Nokia’s 830 was the simple, beige-coloured two seater sofa to Samsung’s La-Z-Boy 2000 – complete with in-built TV remote and beer fridge.
As it stands, Micrsosoft’s Windows Phone operating system sits firmly in third position on the OS US market share table behind Android (51.5%) and iOS (42.4%), with a mere 3.6%. That’s not a good figure for a company like Microsoft which is used to operating in the upper echelons. But there’s no cause for panic, because it may just be Windows Phone’s time, as brands, consumers and developers begin to get onboard.
The Nokia Lumia 830 launch in Berlin this week illustrated perfectly why Windows Phone will gain ground in the market share race, and why Microsoft is confident it’s onto a winner with the 830.
The entire event was vintage Nokia; low-key, casual and direct. Compare that to, say, the Samsung event, which was overblown, elaborate and shouty, very, very shouty. These events are perfect representations of the device that’s ultimately unveiled at the end of the conference. Nokia’s 830 was the simple, beige-coloured two seater sofa to Samsung’s La-Z-Boy 2000 – complete with in-built TV remote and beer fridge.
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