this research was provided concrete insights into the men skin care product business fir individuals, researchers in the field of consumer behavior, as well as men's skin care product manufacturers, retailers and marketers. The findings have identifies the decision-making styles of thai men in bangkok and their associated characteristics that underlie their purchasing behaviors with regard to men's skin care products. The findings may help individuals better understand their personal consumer behavior as a basis for improving their decision-making skills and help marketers better understand thai men's decision-making styles in order improve their skin care products and marketing strategies to better reach and serve their customers