KKN PPM program in Kendal, namely SME
Empowerment Information and Communication
Technology Based Kendal Towards a Global
Market can succeed, when using a model-based
community development of information technology
has three (3) stages: first, empowering management
of information using information media. Second,
empowerment means of promotion through social
media. Third, the application of e-commerce
empowerment as media buying and selling online.
The results showed that community empowerment
through information technology can help SMEs in
marketing products or services effectively and
efficiently with more pressing promotion or
advertising costs.