The Prada building sits in a corner of its site, creating a small entrance plaza – an effective gesture of restraint from an otherwise rather unrestrained building. Herzog comments on the rarity of this locally: “Tokyo is a city where not a single building relates to its neighborhood, and every building fills its whole site. We took a chance in creating a little space outdoors, like in European cities. We also reversed the typical Japanese emphasis on looking inward by giving importance to the view.”