Measures
Previously utilized scales were used to measure the constructs included in the study with the exception of those for product and service quality. While a large number of measures for those constructs exist, the vast majority are from a consumer’s perspective. The few that were from an employee’s perspective were not in keeping with the objectives of the sponsor firm. Accordingly, based on a review of the relevant literature, we developed three-item measures that captured employee perceptions of the quality, value, and satisfaction of product and service quality provided by the firm. Organizational identification was measured using four items from Mael and Ashworth (1992). Four items from a scale initially developed by Allen and Meyer (1990) were used to assess organizational commitment. Customer orientation was measured using the shortened version of Saxe and Weitz’s(1982) SOCO scale proposed by Thomas, Souter, and Ryan (2001). Finally, LMX was measured using an adaptationoftheseven-itemscaledevelopedbyScandura and Graen (1984). All items were measured using a scale anchored by 1(Strongly Disagree)and 7(StronglyAgree). Means, standard deviations (SD),and correlationsamong all the constructs are provided in Table 1.