Released in 2010, there are now more than 300 million Instagrammers worldwide. The name of this mobile application is a portmanteau of 'instant camera' and 'telegram'. It gains its popularity from the combination of check in and creative photography functions. The self portrait taken with a mobile phone or digital camera, called a selfie, also originated on Instagram. In Thailand last year, Instagram was the No.1 channel along with Facebook, beating YouTube and Twitter into runner up positions