Develop marketing & communication strategy and plan to accomplish overall business objectives -Create and manage promotional activities to maximize sales and increase brand awareness -Build brand image and advertising plan, identify potential PR and media channels, and coordinate with agency to support promotional activities -Monitoring campaign progress, evaluate result of marketing activities and marketing communications, make reports and propose concrete feedback for improvement -Identify Digital Strategy and define the action plan e.g. social media, Facebook, Online banner, GDN, SEM