IKEA contributed much in the society as they provide opportunities in people and the employees are entitled in different benefits and incentives such as insurance and pensions. Moreover, the company promises to provide more high quality furniture that sticks to their original concept – stylish furniture at low prices. IKEA is turn out to be a successful global brand attracting similar social group of customer with different cultures and societies in all the big markets in the world.
IKEA is building online help out to guide customers to a more sustainable life. It supports customers with tips as well as ideas on its website to reduce their impact on the environment. This will also save them money. Staffs are trained on sustainability, both on what IKEA is doing and how they can take responsibility to become sustainable for themselves.