The word “Strategy” originates from the military. The Oxford Dictionary defines it
as “the art of the commander,” an art of situations forecasting, an art of commanding, and an art
of carrying out tasks. Military strategies may be different from those of business sectors, public
sectors or even liberal organizations, but they convey the same message—that strategy is an art
and the people that are in charge of the strategy mostly hold the highest position in the
organization. Chandler (1962) stated that strategy is a determination to make the organization
achieve its long-term business goal by applying methods and use of necessary resources in this
regard. Business strategies make possible the balance of the internal capacity of the organization
and its external environmental factors. Schuler and Jackson (2006) defined business strategy as
a combination of commitments and actions to achieve business objectives