These are not easy decisions to make and each
question has many possible answers, all of them
ex-ante possible and logical. As a result, these
kinds of decisions will unavoidably be preceded
with debates, disagreements, politicking and
indecision. Yet, at the end of the day, a firm
cannot be everything to everybody; so clear and
explicit decisions must be made. These choices
may turn out to be wrong but that is not an
excuse for not deciding