Oklahoma’s neo-strategic planning component, incorporating
purpose, people, process, and products, created value at a
practical level and promoted initiative success. The planning
phase was an essential component that prompted the
community’s field of vision to move from activities focused
on individual change to a broader view where the environment
and social normative behaviors change to discourage
tobacco use. This adoption of a shared vision was made
easier in part by the use of common terminology among the
community programs and the partnership. As a part of the
planning phase, strategic plan development was facilitated by
familiar approaches to transfer knowledge and skills, namely,
individualized assistance, group training, and information
dissemination through materials. The resulting strategic plan
provided an organized, uniform format for the documentation
of strategic thinking through the identification of
objectives and strategies that matched community opportunities
and capabilities, like standard strategic plans