Under Section 61 of the Constitution of the Kingdom of Thailand B.E. 2550 and Section 4 of the Consumer Protection Act, consumers have rights to get correct and sufficient information and product descriptions about goods or services, rights to get security from consuming goods and services, rights to get fairness of contract execution, and rights to be judged and compensated against damages. In Thailand, even though many laws are enacted to protect consumer rights, consumers do not pay much attention to such rights because the government lacks information and does not provide the consumers basic knowledge on their rights. Above all, the government does not cultivate the basic idea of the consumers in terms of their rights. In addition, although consumers them-selves know their rights, they ignore. and pay no attention to receiving information or product descriptions because they are not aware of product descriptions.