helps managers build a consensus around the
organization’s vision and strategy. Despite the
best intentions of those at the top, lofty statements
about becoming “best in class,” “the
number one supplier,” or an “empowered organization”
don’t translate easily into operational
terms that provide useful guides to action
at the local level. For people to act on the
words in vision and strategy statements, those
statements must be expressed as an integrated
set of objectives and measures, agreed upon by
all senior executives, that describe the longterm
drivers of success.