There is no known definition for diamond tourism. In many respects, the term ‘diamond tourism’ is a
misnomer in that it implies that travel and visitation are generated specifically because of diamonds.
However, the principal reason for promoting diamond tourism is either to use public fascination with
diamonds as a competitive advantage in luring tourists to the NWT and/or to motivate leisure and business
travelers to stay longer and to spend more money on diamond-related products and services once they get
here.