She was born in Spain and went to France at the age of six. She was educated at the Sorbonne and became Managing Director of Saatchi & Saatchi France in 1990. Known for her platinum-blonde hair and great energy, she is one of the most remarkable and respected executives in France. In 1994, she co-founded Euro RSCG, one of the main advertising agencies in France. She is also President of RSCG France.