Procter & Gamble Worldwide (P&G) is one of the largest manufacturers supplying grocery
retailers and wholesalers and a leader in designing how branded consumer-goods manufacturers go
to market. P&G's process innovations are driven by its focus on improving consumer value by
eliminating nonvalue-added processes in the channel. Changes at P&G in organization, systems,
procedures, and policies affected both the company and the entire channel. These changes were
governed by the recognition that manufacturers, distributors, and retailers have to cooperate in
creating industrywide approaches to drive inefficiency out of the grocery distribution system.