Supporting the task is the flexibility of DASTA's operations, he stressed.
Of nearly 200 staff members, 83 per cent are on contract. They have to meet their key performance indicators, and stand to win a 20-per-cent pay hike if they are achieved.
Aside from Hua Hin, within this fiscal year the agency also plans to nominate Chiang Saen and its vicinity in Chiang Rai province as another designated area, thanks to its famous Lanna culture.
Ten more venues are also enlisted for the designation, including the Mae Klong basin, Ayutthaya historical park, Surin Islands and Songkhla Lake. "Each location has its own character. Our work touches on all dimensions - economy, environment and culture. Yet, the key success factor is the locals. They know the areas the best. They should know what they have to offer and what to gain," said the official.