It owns and market four of the world's top five nonalcoholic sparkling beverage brands: Coca-Cola, Diet Coke, Fanta and Sprite.
In line with its Vision 2020 strategy, which seeks growth opportunities and operational efficiencies, The Coca-Cola Company adopted a new global operating structure in 2013. The company's business is divided into three operating segments: Coca-Cola International, Coca-Cola Americas, and Bottling Investments Group (BIG). The Coca-Cola International business consists of the company's Europe, Pacific, and Eurasia & Africa groups, while Coca-Cola Americas includes the company's North America and Latin America groups. BIG focuses on the beverage company's owned bottling operations outside of North America.
The Coca-Cola Company's bottling investments help to maximize the efficiency of its production, distribution, and marketing efforts. They include a 29% stake in Mexico's bottler Coca-Cola FEMSA (now the largest independent Coke bottler), 23% of European bottler Coca-Cola Hellenic Bottling, and 29% of Coca-Cola Amatil, a bottler and distributor of Coke products in Australia, New Zealand, and surrounding countries.