Emergence of Internet, particularly
Electronic Commerce (EC)
application
brings
new
landscape
in
conduct
ing
business
.
Apart of better ef
ficiency,
EC enables firm to
diversify business strategy, to introduce newly accepted business model and to embrace
globali
za
tion. Despite
profound
usage
among large firms, EC is now getting attention of
small medium
-
sized
enterprises
(SMEs). This is obvio
usly
raise
s
concern
as
small firms
have
long been recognized
for
limited resources and
capabilities
than larger firms
.
Consequently,
the issue of EC in SMEs attracts
considerable
research
works
in this
area
. This conceptual paper reports on the extensive r
eview of prior studies pertaining to
the
EC
usage among small firms
.
This
paper
,
however,
limit
s
the review
to s
everal
major
aspects
i.e.
research
themes
,
underpinning
theories
, research approaches, and
the
context/country of the stud
y
.
T
he last
section th
en outlines important findings of the
previous studies
and
future research
direction
.
Emergence of Internet, particularly Electronic Commerce (EC) application bringsnew landscape in conductingbusiness. Apart of better efficiency,EC enables firm to diversify business strategy, to introduce newly accepted business model and to embrace globalization. Despite profoundusageamong large firms, EC is now getting attention of small medium-sized enterprises(SMEs). This is obviously raisesconcernas small firmshave long been recognized for limited resources and capabilitiesthan larger firms. Consequently, the issue of EC in SMEs attracts considerableresearchworks in this area. This conceptual paper reports on the extensive review of prior studies pertaining to the ECusage among small firms. Thispaper,however, limitsthe reviewto several major aspects i.e.research themes, underpinning theories, research approaches, and the context/country of the study. The last section then outlines important findings of the previous studies and future research direction.
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