The goal of Starbucks is to contribute more than one million hours of community service each year by 2015 by using the resources of its employees and customers. Starbucks has started a Youth Actions Grant Program to instill and motivate community action among the youthful population. Starbucks aims to engage 50,000 young people, in cooperation with other associations (e.g., International Youth Foundation and Youth Venture) that are experts in providing comprehensive support to help young people identify and address the needs in their communities (http://www.starbucks.com/responsibility/ community/youth-action).