o launch the all-new 2013 Accord, Honda sought to create early media buzz in key markets by putting the product in the hands of buyers and aligning the brand with a fun, wildly popular entertainment personality to propel an ongoing promotional campaign. Honda enlisted GPJ, along with support from Project: WorldWide sister agencies Spinifex and G7 Entertainment Marketing, to create the first-ever Honda Accord Cash Car campaign, a multi-city US tour that launched in NYC Times Square in early October 2012.