Some families hold retreats in order to review family business concerns. A family
retreat is a meeting of family members, usually at a remote location, to discuss family business matters. An attempt is made to create an informal atmosphere. NancyUpton, founder of the Institute for Family Business at Baylor University, has conducted many family retreats. She describes the general purpose and format of such
retreats as follows:
The purpose of the retreat is to provide a forum for introspection, problem solving and policy making. For some participants this will be their first opportunity to talk about their concerns in a nonconfrontational atmosphere. It is also a time to celebrate the family and enhance its inner strength.
A retreat usually lasts two days and is held far enough away so you won't be disturbed or tempted to go to the office. Every member of the family, including in-laws, should be invited.13
The prospect of sitting down together to discuss family business matters may seem threatening to some family members. As a result, some families avoid extensive communication, fearing that it will stir up trouble. They assume that making decisions quietly or secretly will preserve harmony. Unfortunately, such an approach often conceals serious differences that become increasingly troublesome. Family re-
treats are designed to open lines of communication and to bring about understanding and agreement on family business issues.
Initiating discussion can be difficult, so family leaders often invite an outside ex-Pert or facilitator to lead early sessions. The facilitator can help develop an agenda
and establish ground rules for discussion. While chairing early sessions, the moderator can establish a positive tone that emphasizes family achievements and encourages rational consideration of sensitive issues. If family members can develop an
atmosphere of neutrality, however, they may be able to chair the sessions without using an outsider.
Families that hold retreats often speak of the joy of sharing family values and stories of past family experiences. Thus, retreats can strengthen the family as well as the business.