The Blue Ocean, it does not focus on that will respond to the existing demand, but will focus on creating the demand, or the demand that new Demand Creation without interest and give priority to the same opponents in the industry is to create a customer and industry needs a new cause beneficial value to both the enterprise and the customer by customer against it would have been valuable, causing the difference while the Organization will reduce the cost of the part and contribute to the growth of the organization.
Blue Ocean Strategy of trying to clear the strategic concept that is currently used by proposing that, instead of overcoming aimed imitators and competitors. If an organization wants to grow really will have to seek a new sea. Instead of the Red Sea by the blood (red ocean). As currently used, where he was a Blue Ocean Strategy, metaphors, with guidelines on the analysis of the four verses are as follows:
1. cancellation of some (Eliminated) we think customers want, but really, today the customer may not demand.
2. the discount (Reduced) to some offer value, lower than the industry. We might've thought that customers demand value but really might not be as much as we think.
3. add some factors (Raised), the higher level of the industry.
4. create some value (Created) has never been presented in the industry before.