Information technology has transformed the way people work. Electronic commerce has unleashed yet another
revolution which is changing the way businesses buy and sell products and services. After the e-commerce Framework was
announced by the U.S. government in 1997- at the time when internet was allowed to be used by commercial
organizations. It was the US Government’s announcement that all federal purchases would be made paperless that gave an
impetus to this new way of conducting trade and commerce. The internet gave another boost to e-commerce.
Internet marketing or online marketing refers to advertising and marketing efforts that use the Web and email to drive
direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Internet marketing and online
advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers
and magazines.