The total sample consisted of 19,935 active, qualified direct request Quality subscribers selected from U.S.-only circulation with an e-mail address whose job titles were: management, manufacturing engineering, manufacturing operations, quality and product assurance, engineering and research and development. These workers are from the following industries, furniture and fixtures, rubber and miscellaneous plastic products, primary metal industries, fabricated metal products, non-electronic machinery, electric and electronic equipment, transportation equipment and instruments and related products. The sample was selected on an Nth name basis.
A Web-based survey was designed for the study by the Market Research staff of Business News Publishing.
An e-mail message was sent to select subscribers on May 1, 2003. The message requested participation by linking to the Web survey via a hyperlink and entering a project password. A follow-up e-mail message was sent to non-respondents on May 7, 2003. As an incentive for response, one out of every 100 respondents had a chance to win a $50 American Express gift certificate. The survey was returned by 1,426 people for a response rate of 8%.
The total sample consisted of 19,935 active, qualified direct request Quality subscribers selected from U.S.-only circulation with an e-mail address whose job titles were: management, manufacturing engineering, manufacturing operations, quality and product assurance, engineering and research and development. These workers are from the following industries, furniture and fixtures, rubber and miscellaneous plastic products, primary metal industries, fabricated metal products, non-electronic machinery, electric and electronic equipment, transportation equipment and instruments and related products. The sample was selected on an Nth name basis.A Web-based survey was designed for the study by the Market Research staff of Business News Publishing.An e-mail message was sent to select subscribers on May 1, 2003. The message requested participation by linking to the Web survey via a hyperlink and entering a project password. A follow-up e-mail message was sent to non-respondents on May 7, 2003. As an incentive for response, one out of every 100 respondents had a chance to win a $50 American Express gift certificate. The survey was returned by 1,426 people for a response rate of 8%.
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