The present results indicate that the inconsistent results in the self-cleaning studies may be due to the effect of aggregation of model pollutant (methylene blue) dye on TiO2 surface. The effect of aliovalent metal ion (Ni2+, Fe3+, Nb5+) doping on phase formation, polymorphic transition, visible light absorbance and optical transparency of TiO2 film were investigated using X-ray diffraction (XRD), X-ray photoelectron spectroscopy (XPS) and UV visible absorption spectroscopy. The improved visible light activity of doped TiO2 thin film was correlated to the Ti(Ni/Fe)O3 phase formation, UV and visible light absorbance, variation in the optical energy band gap and the probable light scattering associated with grain size.