As part of their usual responsibilities, fashion marketing managers assist their employers with analyzing advertising campaigns and monitoring brand quality. Positions with larger companies or corporations often require fashion marketing managers to monitor the reactions of customers and retail outlets to new products and brand initiatives. Fashion marketing managers usually oversee a number of subordinate employees. They may be required to travel extensively in order to prepare new store openings. Fashion marketing managers are also in charge of branding and marketing new products.
Certain fashion marketing management jobs involve public relations. Occasionally, branding or public relations goals require the participation of partner organizations like stores or non-profit charities. Corporations with public stock available for purchase may use fashion marketing managers to handle investor relations and