EMEA
In Europe, Japanese cuisine, including our instant noodles, is increasing popular, especially in Germany and the U.K., but in the Middle East and Africa, we are virtually introducing not only our products, but the whole concept of our products—with the effect that, to many here, the name "NISSIN" means "instant noodles."
Soba[Europe]
The 4-year-old Soba brand of bag-type noodles and cup-type noodles in two sauce flavors: Classic, the same flavor as Nissin Yakisoba in Japan, and spicy Chili, gained notice with distinctive package design and the trendiness of Japanese cuisine.
NISSIN Noodles[Kenya]
NISSIN Noodles are made from "whole wheat flour" and an African grain, "Sorghum", that have high health values. We have 4 flavors designed for the Kenyan’s acquired tastes. The package features a typical Kenyan family with bright colors, as we wanted consumers to be able to enjoy the product with their families. This soup-less type product is intended for stove top cooking.