For the world premiere, London was the playground of the Tron: Legacy virtual world for a whole week in November 2010. In a partnership with HP and ePrint, Disney producers brought the experience to the roof of the Queen Elisabeth Hall on the SouthBank. Light and sound projections attracted the interest of Londoners on a daily basis, two weeks before the projection of Tron: Legacy in Great Britain.
Fans could receive their own photos taken in front of the Flynn arcade on the spot, printed on HP e-All-in-One printers. A doorway to Flynn’s digital world was set up as well as a Light Cycle motorcycle.