$28 are expected to nearly in 2019, devices representing be million shipped wearable billion in revenue, according to International Data Corp. In 2014, about 20 million units were shipped While Fitbit controlled 45% of the fitness activity tracker market in the first quarter of 2014, its share slipped to 35% a year later when Xiaomi launched its Mi Band, accord- ing to Manhattan Venture Research Still, analysts expect Fitbit's IPO to help boost brand awareness while giving the company financial firepower to win back market share. Also, Fitbit generates only about a fifth of its revenue from outside the United States giving it plenty of room to grow. "Fitbit has taken brand awareness to a
far greater level than competitors," CLSA analyst Ed Maguire said. Maguire does not expect any other pure- play fitness gadget maker to go public in the near term Misfit, whose products range from $49-$169, "is not looking to list its shares anytime soon," chief executive Sonny Vu told Reuters. Jawbone is the most likely candidate for a listing, analysts say, but even that is unlikely in the near term For now, the game is Fitbit's to lose. "Fitbit has made fitness more engaging and popular by introducing innovative products and essentially defining the space," said Santosh Rao, head of research at Manhattan Venture Research.
$28 are expected to nearly in 2019, devices representing be million shipped wearable billion in revenue, according to International Data Corp. In 2014, about 20 million units were shipped While Fitbit controlled 45% of the fitness activity tracker market in the first quarter of 2014, its share slipped to 35% a year later when Xiaomi launched its Mi Band, accord- ing to Manhattan Venture Research Still, analysts expect Fitbit's IPO to help boost brand awareness while giving the company financial firepower to win back market share. Also, Fitbit generates only about a fifth of its revenue from outside the United States giving it plenty of room to grow. "Fitbit has taken brand awareness to afar greater level than competitors," CLSA analyst Ed Maguire said. Maguire does not expect any other pure- play fitness gadget maker to go public in the near term Misfit, whose products range from $49-$169, "is not looking to list its shares anytime soon," chief executive Sonny Vu told Reuters. Jawbone is the most likely candidate for a listing, analysts say, but even that is unlikely in the near term For now, the game is Fitbit's to lose. "Fitbit has made fitness more engaging and popular by introducing innovative products and essentially defining the space," said Santosh Rao, head of research at Manhattan Venture Research.
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