Parasite singles" and "Herbivore men"[edit]
Further information: Parasite single and Herbivore men
Young women are instead indulging in a lifestyle centred on friends, work, and spending disposable income; unmarried Japanese adults typically live with their parents, and thus save on household expenses, and increasing the amount of money available to spend on their own entertainment. Sociologist Masahiro Yamada gave these young adults the label "parasitic singles". Some young women reacted by creating business cards with their names and the title "Parasite Single" on them. Japanese media has given heavy coverage to the decline in Japan's birthrate, but the trend continues.[3]
Herbivore men (草食(系)男子 Sōshoku(-kei) danshi?) is a social phenomenon in Japan of men who shun marriage or gaining a girlfriend.[4] This phenomenon is viewed by the Japanese government as a leading cause in the nation's declining birth rate, prompting the government to provide incentives for couples that have children, including payouts and free health care.