Business Conditions
1. Competition in the Industry Although the industry is sending letters and parcels in the country. May be regarded as a relatively new market making. Competition in the industry is still very much. The players in this industry there are only five major is Thailand Post, DHL, FED EX, TNT and UPS, which is also considered a few players. While the needs of the fast. Transport of goods or documents that are expanding more and more. In this respect, the market is still growing at a much higher rate. In conditions of severe competition, the DHL who have the capital, technology, and also to pioneer the market. In less than 30 years ago as DHL also conduct ongoing market whether it is in terms of the event of the new campaign. Consistent with the way of life in today's society even more. Or even chat The CSR things are making DHL is a recognition of the consumer as well and create a good image for the organization, combined with providing services that are fast, so it is not surprising that DHL will. has the most market share in this industry.
2. Conditions of entry for new players. Though the market is a little more competition would be open to other competitors that want to come into this industry. It was not a new company that took part maybe because it had to compete with large multinational companies with operations in spending. Besides relatively high and are equipped with modern technology. There are also legal issues. The protection of the Thailand Post has the right to send mail only company in Thailand, the company has no other player in this market is more international. Although no new players into the market and DHL will have the number one market share. But that does not make them complacent because DHL DHL continues to do marketing communication to consumers is consistent. To encourage use of services
3. Negotiate conditions of Supplier of the major players in this industry are the major companies that have capital tightly. And a technology that boasts rare circumstances, the oppression of the Supplier, especially because DHL DHL is providing a comprehensive system with its own vehicles and aircraft. Part of the DHL has been Repositioning own brand by transforming the Courier as a leader in the logistics of DHL, making it available in all areas. So do not worry about. Negotiation of supplier
4. The odds of a client state. The main customers of the industry, most of the group or organization, which will be featured. In a matter of Providing accurate and fast, these customers are willing to pay a price premium. If the company can deliver the goods or Fast document It's a bargain at that price, there is not much compared to other industries.
5. What can replace it. I must admit that at present there is still no substitute for what is to come in this section is not just E-mail to come to replace the ordinary mail which in this section have not affected DHL.