• What is the added value of the idea? Define the impact for
the industry.
• How realistic is the idea? Define how this can be
successfully taken forward.
• How different is the idea? Don’t repeat what’s already going
on somewhere else.
• How commercially sensitive is the idea? Focus on
collaborative, non-competitive industry actions.
This qualification process led to the development of three
initiatives that begin to address the Digital World and Fight for
Resources megatrends: