words accompanied by music were recorded and aired to sell a product. When the motion pictures came into existence, text and visuals were combined to create a product advertisement. In the beginning, words were used as captions, because movies were silent, so sound could not be heard. However, when talkies became a reality, instead of captions, words were spoken and product picture was displayed to create advertisement. These days text in multimedia advertisement is not always spoken, sometimes it is used as caption or voice sustaining the same text. Video and audio both are important aspects of an advertorial. Illustrations can be suggestive or prescriptive.