John Rankin Waddell, who goes by the name, Rankin, has had an immense photography career so far, of which fashion is just the tip of the iceberg. He, along with his partner, Jefferson Hack, started Dazed & Confused magazine, and since, he's also started Another, Another Man, and HUNGER — all magazines that champion top-notch photography and art direction. His work for numerous other publications quickly became fine art exhibitions, ad campaigns, documentaries, and music videos, and he's found brilliant ways to connect his work with philanthropic efforts. In short, Rankin's influence as a fashion photographer has launched the careers of others to unexpectedly incredible proportions.