These books would use
electronic ink to display content. Lucent Technologies (formerly Bell Laboratories) is in the
preliminary stages of designing and constructing flexible plastic paper containing electronic ink.
The ink can be magnetized to show customized content, and then re-formatted for the next use
(Bindra, 1999). The project, officially known as eInk and also dubbed Paper 2.0, has produced
some early prototypes of signs in shopping centers