With more than six million views on YouTube, Honda’s ‘Hands’ commercial has been watched and re-watched by everyone from racing car enthusiasts to leaf blowing gardeners. Such is the incredible scope of the extended spot, which features a set of hands folding, twisting and turning iconic Honda products from over the years.
We talk to some of the VFX minds behind the TVC – Nexus Productions technical director Dave Walker, Analog Studios director Mike Merron and Analog lead 3D artist Simon Reeves – about how they filmed with real hands, proxy models and then created the final Honda icons in digital form.