Loyalty Program
has bought 20 cups of coffee in one month, the coffee is half price until the end of that month. You might also ask members to rate new coffee flavors and drinks.
Coupons
The rationale behind coupons is to attract new customers or bring back customers who haven't been in for awhile. The trick is to avoid irritating your loyal customers, which is exactly what those "for new customers only" coupons do. When you offer coupons, offer them to everyone. Be careful offering coupons and specials online through daily deal sites like Groupon and Living Social. While these offers can attract people to your shop, you'll have to work hard to convert them to regular customers and recoup your investment. When Groupon, for example, sells a customer a coupon, it sends you 50 percent of the purchase price and keeps the other 50 percent. The problem is, if the coupon is for the customer to receive $20 worth of coffee or products, you only receive $5 from Groupon. You could lose money on each coupon.
Events
Tie in the event with a charity for extra exposure and to help a good cause. Fill a glass jar with coffee beans and ask your customers to guess how many beans are in the jar. Each guess costs $1 or $5. The winner gets one free cup of coffee or 1 pound of coffee beans per week, whichever works best for your business. You could also sponsor a coffee-tasting contest for anyone who prides himself on his coffee knowledge. Entry fees go to the charity. If your store is big enough, a meet-and-mingle coffee hour for singles brings in coffee lovers who would like to meet new people.
Internet
Drive traffic to your coffee website by guest posting on well-known coffee-related blogs. Send samples to owners of the most popular blogs for review. Take a video of your coffee brewing process and upload it to video platform sites. Compose an FAQ about coffee that's focused more on coffee aficionados rather than novices, for your coffee lovers. Offer it in exchange for contact information. Email the list with news about your coffees, tips and events.