Currently, a Dolce
Gusto capsule costs $0.38 on average, vs a Nespresso capsule at $0.57 on average.
However, Dolce Gusto does not intend to provide capsules compatible with the
Nespresso system. With Nespresso and Dolce Gusto, Nestlé commands a 75 percent
market share in Europe with double-digit growth rates (Nicolai, 2014a).