7.4 Data Collection : It was relying on two types of sources of data collection:
A. Secondary Data: it has been obtained through Arabic and English books and periodicals, formal reports,
journals, thesis, and articles issued by official authorities. B. Primary Data: to determine the impact of
hotels service quality dimensions on customers loyalty, we have been conducting a pilot study with some
employees of customer service and marketing departments, as well as with the directors of hotels. the purpose of
this pilot study is reviewing the dimensions of hotels service quality provided. The second step is developing a
questionnaire to collect the needed data from study population.
7.5 Study Model :
The study model was built on the basis of previous studies and literatures which relate to subject of the
study. The shape (1) shows the model used in the study, which describe the service quality dimensions as
independent variable, and customer loyalty dependent one.
7.4 Data Collection : It was relying on two types of sources of data collection:A. Secondary Data: it has been obtained through Arabic and English books and periodicals, formal reports,journals, thesis, and articles issued by official authorities. B. Primary Data: to determine the impact ofhotels service quality dimensions on customers loyalty, we have been conducting a pilot study with someemployees of customer service and marketing departments, as well as with the directors of hotels. the purpose ofthis pilot study is reviewing the dimensions of hotels service quality provided. The second step is developing aquestionnaire to collect the needed data from study population.7.5 Study Model :The study model was built on the basis of previous studies and literatures which relate to subject of thestudy. The shape (1) shows the model used in the study, which describe the service quality dimensions asindependent variable, and customer loyalty dependent one.
การแปล กรุณารอสักครู่..
