When users read Web pages they do so by scanning the page to find pieces of information that are meaningful or useful. Because of this it is important to create a visual roadmap that users can follow when they initially look at a
web pages. This helps to guide them through the page and find the information that they need quickly. Some elements to consider when creating a visual roadmap:
Start with the conclusion first, so users do not have to read the whole page if they do not want to
Higlight key words and phrases - use bold or colored text for highlighting