Whilst it is generally accepted that improvements in water management are required worldwide, the relatively low
apparent financial cost of water is inhibiting the essential changes. Motivating factors are necessary to enable the
transformation and whilst standards such as ISO14046 Water Footprint and even ISO50001 Energy Management
provide a framework to allow companies fulfil their corporate and social responsibilities, the cost savings associated
with the necessary modifications do not alone provide adequate justification. The reason for this is that the true
cost or true value of the water being used is not known.