After Royal Numico created Unicity Network, the company appointed Richard Bizzaro, formerly of Weider Nutrition, to be CEO of Unicity Network from 1999 to 2002. Numico began splitting up the Rexall divisions and the direct marketing division in 2003, selling the name Rexall-Sundown to NBTY, a US vitamin company, and the Unicity Network division was to be sold to Activated Holdings a privately held company which owns Shaklee. The deal fell through, however. In 2003, Gateway Distributors Ltd also bid Royal Numico to purchase Unicity Network. Unicity Network was eventually sold to two members of its management team, and its name changed to Unicity International in 2003.