The luxury market has continued to grow robustly, and luxury revenues have achieved record-breaking sales levels (Euromonitor, 2013). In terms of distribution, this market has a greater growth rate than department stores and wholesalers by over 50 percent (LuxuryDaily, 2013). Research from Bain & Company (2011) has forecasted that the luxury market growth rate will increase by at least 20 percent by the year 2014. At the same time, expansion to Asian countries has enabled this market to grow even further. Wong & Ahuvia (1998) reveal that Asian cultures constitute higher value on group norms than Western cultures, thus they spend on luxury goods more publicly and frequently. This has marked the upward trend in luxury business to specify its further extension to Asian markets.