The stock market’s reaction is quite likely to be negative to Robert Osborne exercising this options. By using 50,000 of his options to buy and resell stock now, he is indicating that he thinks $9.90 might represent the current upside potential for the stock for now. Actually investors are getting mixed signals. One is positive in that Orbit Chemical Company repurchased over four million of their own shares; the other is negative in that the CEO is selling 1/4th of his shares covered by stock options.