With no exception, Brazilian interviewees expressed great enthusiasm for sharing
information with others in their organization. At the same time, the in-group and out-group
distinction could be a barrier to knowledge transfer from Brazilian employees to dealership
employees. For instance, when asked who should be managing local knowledge-sharing
communities, nobody wanted US expatriates or local dealers to do the job. Several
participants were referring to both of these groups as ‘‘outsiders,’’ even though, in the case
With no exception, Brazilian interviewees expressed great enthusiasm for sharinginformation with others in their organization. At the same time, the in-group and out-groupdistinction could be a barrier to knowledge transfer from Brazilian employees to dealershipemployees. For instance, when asked who should be managing local knowledge-sharingcommunities, nobody wanted US expatriates or local dealers to do the job. Severalparticipants were referring to both of these groups as ‘‘outsiders,’’ even though, in the case
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