Questions
1. What type of custom survey research projects might Walker
Market Research and Analysis conduct for its clients?
2. What stages are involved in conducting a survey? For which
stages might a client company hire a research supplier like
Walker Research? Data Source?
3. What is the purpose of customer satisfaction measurement?
4. What measures, other than findings from surveys, might a company
use to evaluate the effectiveness of a total quality management
program?
- Organized six strategies business units
- Client hire for traditional market research services, Questionnaire designs and data collection to advanced analysis and consultation
- Data source – Business unit, data collection, processing data specialize in telephone data collection