Consumer behavior is the process individuals or groups go through to
select, purchase, use, and dispose of goods, services, ideas, or experiences to
satisfy their needs and desires. Marketers recognize that consumer decision
making is an ongoing process—it’s much more than what happens at the moment
a consumer forks over the cash and in turn receives a good or service
Consumer behavior is the process individuals or groups go through toselect, purchase, use, and dispose of goods, services, ideas, or experiences tosatisfy their needs and desires. Marketers recognize that consumer decisionmaking is an ongoing process—it’s much more than what happens at the momenta consumer forks over the cash and in turn receives a good or service
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