The use of mobile money in developing markets differs dramatically from developed markets. First, mobile money can operate outside the structure of the formal financial sector. For example, in Somalia, a country that mightily struggles to sustain a legitimate government, a third of adults used mobile money in 2012. More generally, more than a third of mobile money users in the 10 economics with the highest reported use of mobile payments are not part of the formal financial system. Operating beyond the purview of regulatory agencies and authorities reduces barriers to entry and mobility in the mobile payment industry.