ou've heard it so many times, you may think you know what this slogan means. But if you're one of the lucky folks who've actually read an insurance policy from beginning to end, you'll know that most words are left purposely ambiguous in the event that you get hit by a bus and your insurance company isn't excited about footing the bill.
The same holds true for State Farm's slogan. Because let's face it, the meaning of "good neighbor" probably depends on which neighborhood you live in. A "good neighbor" in Detroit may be someone who considerately waits until you're out of your house before shooting you. In a college frat house, a good neighbor might be someone who buys you a six-pack of Old Milwaukee to apologize for slipping you a roofie and giving you a pubic beard. It's probably safe to say you don't want any of these good neighbors "there," watching your house float away during the next major flood.
Read more: http://www.cracked.com/article_14983_the-9-most-meaningless-corporate-slogans.html#ixzz3NfdHFgZr